Direct Marketing SmartsTM

Direct Marketing training from an expert - Beth Smith

35-year Award Winning Direct Marketer
Edward Mayer Award for Lifetime Achievement in Direct Marketing Education
20-year DMA Direct Marketing Institute Instructor
ANA Instructor
Partial Client List:
American Express
Children International
China Post
Dish Network
Investec, LLC
Omaha Steaks
RCI/Wyndham Worldwide
Sainsbury's Bank

Beth Smith
Creator of the DMA/ANA Direct Marketing Institute
– America's most popular direct marketing seminar

Beth Smith has helped more than 14,000 professionals worldwide master the essentials of direct marketing and fast forward their careers.

What attendees say:

Nutrisystem CMO on training results

Free Direct Marketing Lessons

ANA/DMA 2018 Annual Conference/&THEN Presentation Overview


Learn More about the ANA Direct Marketing Institute.

An expert in customer loyalty and data-driven marketing, Beth is the recipient of  many direct marketing awards, including the DMEF/MarketingEdge Award for Lifetime Achievement in direct marketing education. She started her career at Epsilon where she held several leadership positions over 15 years, including Creative Director and VP of Marketing.

A regular speaker at the DMA/ANA Annual Event &THEN, Beth has trained more than 14,000 professionals from the U.S., Canada, Europe, China and South Africa.

Beth's seminar is available through the ANA as well as a private in-company training over 1, 2, or 3 days.

Email Beth at
to discuss your company's direct marketing needs.